Week 9 – The many ways to right this story, and desperately trying to find the best one.


We’ve been through many different ideas and mock scripts this week, and we’re getting closer, we just haven’t hit the right thing yet. Our limitations/obstructions for a film are making it difficult to find the right thing that can be shown, not told. We know that:

- We don’t have the budget/ability to show in depth CGI of a future world.

- We can only make a ‘short’ film, so have to pick what we tackle to a limited amount.

- We need to simplify script/logistics as much as possible to have something that’s powerful and attainable, rather than overambitious for what we can get done, within the scope of help we can find.

- Given that we’re using an interactive narrative tool, we’d like to develop a story that lends itself to that, rather than just forcing something into it.

I’m getting tremendously frustrated at myself that I haven’t found that yet. I had the start of a script I was super excited about, discussing the idea of a couple dealing with the ethical and logistical concerns of having a child in 2050, and letting everything else come up within that short film. The issues were really logistical in shooting something dramatic like that, with on screen dialogue, etc.

We’re right now sitting on more of the sarcasm side of things, and we thought of an idea of an infomercial like the ‘nuclear family’ commercials in the 50′s and 60′s, but for one in 2050. The execution is what we’re disagreeing on and haven’t hit exactly right yet. But, the idea of using humor and some over-exaggeration may be a good thing.

In keeping with that theme, and for my practice of trying to make things for a life in 2050, this week I edited old 1950′s posters for food to make them more relevant for the food in the future. The image above is Jelly-O instead of Jell-O, of course featuring the very abundant jellyfish.

Here’s a work in progress, but it’s adding crickets to everything, for some cheap protein. Including your Aunt Jemima’s pancakes:



Need to get some more crickets in there. My photoshop skills are really lacking, is what I’ve learned from this exercise.

David and I spoke to Stefani Bardin yesterday about what the food system could look like in 2050, and I think we were very accurate in our hypothesis for best case/worse case scenario. She likes our ideas, and just thinks we need to get away from the research and try to flush out an idea, and not rely on the research to reveal the whole story for us.

I’ve reached out to Naomi Klein (through a personal contact), and the IPCC @ the UN as well, with no responses yet. I’ll follow up by Friday if there has been no response, but I’m not hopeful, so we’ll go to the next wave of people to contact.

We really need to have a final idea/rough script shortly, as within a couple weeks we need to start shooting. So, as we talk to the experts, they will hopefully be able to add insight to a very well formed story, but we can’t really rely on them for us to suddenly figure one out.


  • Marina Zurkow says:

    There’s something so frightening about the Aunt Jemima poster – the crickets only add to that. The poster persists as an emblem of how little has changed, and yet how much has escalated and grown since the 50s. I think the aesthetic you chose is a good instinct – and I am so glad to see you working it through as visual matter. If you make a few more, these’d be fun to critique – there’s a lot there, and a lot of possibility.

  • […] stressing for weeks about humans destroying the planet, and focusing on how to write an interactive film and make an app for food waste dedicated to that cause, this past week I wanted to do something […]

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