Week 5 – Favorite logo

I mentioned this in week 1, my love for the Toronto Blue Jays logo. So I figured I should blog about it!

Screen Shot 2014-10-09 at 7.31.32 PMSo here is the timeline of the Toronto Blue Jays logo. The very first one was a keeper for nearly 20 years! The name ‘Blue Jays’ was selected from 2000 submissions for possible team names when Toronto was granted a franchise in 1976. It was likely submitted, partially, because the owners at the time was Labatt Blue beer. It was not popular originally, but truly grew on people.

The logo was designed by Toronto based Savage-Sloan Ltd. All google searches of this company mention the Blue Jays logo, so this seems to be their biggest gig.

The baseball strike of 1994, combined with the Blue Jays starting to be a very bad ball club began the next 15 years of less popular designs. The 1997-2002 one really tried to push Canadian pride to spark interest (and was designed by the MLB Properties in house design group). The 2003 one didn’t last long, because birds don’t have arms (yet alone buff arms with tattoos). And the 2004 one was part of a new GM/management. They were minimizing the ‘Blue’ altogether, and introduced black to the color scheme (designed by another Toronto based firm, Brandid, which also seems  to have a very limited online presence, though they may be tied to Canadian advertising giant McLaren McCann). It also didn’t go over well.

When there was not another front office overhaul in 2010, they decided to bring back the old logo, marginally updated in 2012. It was also designed by the MLB design company.

I don’t know why I necessarily love the logo – but the logo all the way back from 1977 holds up – with only the font looking dated. Both the original and the most recent logos contain aspects I don’t like – namely the ‘Toronto’ not being centered (as the bird gets in the way). But, as a whole I like it. It’s simpler than the ones in the middle years, though it’s not a simple logo by any means. The memories of this team, growing up with them, staying with them through thick and thin may be one reason that I do think it’s just a great logo – the sense of nostalgia. Unlike large corporations, which inherently often have negative connotations to them, sports teams generally creative a sense of pride naturally, so it’s not hard to enjoy and approve of their logos – if done correctly.

An in depth look at their logos and how they were worn on uniforms can be found here.



  • I just want to tell you that I’m all new to blogging and definitely savored you’re website. Most likely I’m going to bookmark your website . You really come with really good articles. Appreciate it for revealing your website page.

  • find more says:

    I simply want to mention I’m very new to blogging and seriously enjoyed this website. Likely I’m going to bookmark your website . You absolutely have very good stories. Thanks for sharing with us your website.

  • I simply want to say I am beginner to blogging and site-building and absolutely savored you’re web site. Likely I’m likely to bookmark your blog . You absolutely come with beneficial article content. Appreciate it for revealing your blog.

  • I simply want to say I am very new to blogs and seriously loved this blog site. Almost certainly I’m want to bookmark your blog post . You really come with beneficial stories. Thanks a lot for revealing your webpage.

  • I just want to tell you that I am just new to blogging and absolutely enjoyed your blog. Probably I’m want to bookmark your website . You absolutely have superb writings. Many thanks for revealing your web page.

  • I just want to tell you that I am beginner to blogs and actually enjoyed you’re blog site. Almost certainly I’m planning to bookmark your blog . You actually have beneficial posts. Regards for sharing with us your web site.

  • I simply want to tell you that I am just newbie to weblog and definitely loved you’re web-site. More than likely I’m going to bookmark your blog . You amazingly come with tremendous writings. Appreciate it for sharing your web-site.

  • Depuis sa création en 2004, Permisecole a formé plus de 350 000 candidats, avec ses tests et ses cours utilisés en auto-école. Nos moniteurs sont titulaires du BAFM (Brevet d’Aptitude à la Formation de Moniteurs) afin de garantir la conformité de nos programmes d’apprentissage aux épreuves officielles du permis de conduire.

  • With havin so much written content do you ever run into any problems of plagorism or copyright infringement? My website has a lot of unique content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet without my authorization. Do you know any methods to help stop content from being stolen? I’d definitely appreciate it.

  • Hello there! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your articles. Can you suggest any other blogs/websites/forums that deal with the same subjects? Many thanks!

  • masaj says:

    Angelo i-Phone Repair is a full service repair facility. Let our CERTIFIED MASTER CELLULAR TECHNICIANS help you out ! We offer same day service on most devices and in most cases it is almost always less expensive to repair your device than it is to replace it.

  • setinbox says:

    Transmitir cultura es uno de las apuestas que Signo Editores se puso como meta cuando se fundó la empresa. A lo largo de los años, y con varias décadas vendiendo libros de máxima calidad, la compañía se ha convertido en un referente nacional, con delegaciones repartidas por toda España

  • Howdy just wanted to give you a quick heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

  • Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  • Hola! I’ve been reading your website for a while now and finally got the courage to go ahead and give you a shout out from Dallas Tx! Just wanted to mention keep up the excellent work!

  • Ivan says:

    Thank you, I’ve recently been searching for info approximately this topic for a while and yours is the greatest I have came upon so far. But, what about the conclusion? Are you positive about the source?

  • hello there and thank you for your information – I have certainly picked up something new from right here. I did however expertise several technical points using this website, since I experienced to reload the web site many times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective exciting content. Ensure that you update this again very soon.|

  • I was curious if you ever considered changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or 2 images. Maybe you could space it out better?

  • Hello this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  • house to buy says:

    My partner and I stumbled over here coming from a different web address and thought I may as well check things out. I like what I see so now i am following you. Look forward to going over your web page yet again.

  • go to post says:

    I just want to mention I’m very new to weblog and honestly liked you’re blog site. More than likely I’m want to bookmark your site . You actually have awesome stories. Thank you for sharing with us your website page.

  • this content says:

    Communicates with Accuracy

    Very instructive and superb anatomical structure of content, now that’s user genial (:.

  • Let our seasoned, professional carpet cleaning technicians come to your home or office and do what we know best – getting the job done efficiently to your complete satisfaction.You will be delighted with the results and pleased by our courteous, customized service.

  • kabza says:

    Thanks for the new stuff you have revealed in your text. One thing I’d really like to touch upon is that FSBO relationships are built after some time. By bringing out yourself to owners the first end of the week their FSBO is announced, prior to a masses begin calling on Monday, you generate a good association. By mailing them equipment, educational products, free records, and forms, you become the ally. Through a personal desire for them as well as their problem, you make a solid connection that, many times, pays off if the owners decide to go with a broker they know and also trust — preferably you actually.

  • Do you mind if I quote a few of your posts as long as I provide credit and sources back to your blog? My blog is in the very same area of interest as yours and my visitors would genuinely benefit from a lot of the information you present here. Please let me know if this alright with you. Many thanks!

  • copify says:

    These days I don’t have the time to compile and categorize and consider as much as I’d like to. But I still get to hear a lot of good music, even if I have less time to seek it out.

  • Hi there! Do you use Twitter? I’d like to follow you if that would be ok. I’m undoubtedly enjoying your blog and look forward to new posts.

  • I am really loving the theme/design of your site. Do you ever run into any internet browser compatibility problems? A couple of my blog visitors have complained about my site not working correctly in Explorer but looks great in Safari. Do you have any tips to help fix this issue?

  • Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  • Hi! Someone in my Myspace group shared this website with us so I came to look it over. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Superb blog and superb style and design.

  • Whoa! This blog looks just like my old one! It’s on a totally different topic but it has pretty much the same layout and design. Great choice of colors!

  • Hollywood says:

    Informative and precise

    Its hard to find informative and accurate info but here I found

  • Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. However think of if you added some great pictures or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this blog could definitely be one of the very best in its field. Terrific blog!

  • buy house says:

    Good day! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Fairly certain he will have a good read. Thanks for sharing!

  • Hi there! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Kudos!

  • Admiring the time and effort you put into your site and detailed information you present. It’s nice to come across a blog every once in a while that isn’t the same unwanted rehashed material. Great read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  • dish says:

    Hi there, You’ve performed a fantastic job. I’ll certainly digg it and individually suggest to my friends. I’m sure they will be benefited from this web site.|

  • Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a marvellous job!

  • commercial says:

    Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding knowledge to make your own blog? Any help would be greatly appreciated!

  • Just Browsing

    While I was surfing today I saw a excellent article concerning

  • I’m curious to find out what blog platform you have been utilizing? I’m experiencing some small security issues with my latest site and I’d like to find something more safeguarded. Do you have any suggestions?

  • Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any support is very much appreciated.

  • Great site you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really love to be a part of community where I can get suggestions from other experienced people that share the same interest. If you have any suggestions, please let me know. Thank you!

  • It is a pity you don’t have a donate button! I’d most definitely donate to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I appear ahead to new updates and will talk concerning this website with my Facebook team. Chat soon!|

  • flats in says:

    Hello there! I know this is somewhat off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>